BlackArrow Transitions Leadership

Media Alert

SAN JOSE, CA – November 25, 2014 – BlackArrow, a worldwide provider of TV advertising and data solutions, today announced that after his seven year tenure as the Chief Executive Officer, Dean Denhart, is stepping down from leading the company and transitioning leadership to Nick Troiano, President.

Since 2007, BlackArrow has announced major customers including Comcast, Time Warner Cable, Rogers Communications, Canoe and Bright House Networks. The company is the global leader in advanced advertising solutions, including DAI deployments across multiple platforms, reaching over 32 million households worldwide.

“Denhart oversaw exceptional growth at BlackArrow and helped establish the company as the leading advertising technology provider to pay-TV operators”, said Michael Pohl, Chairman of the Board at BlackArrow. “The Board is appreciative of what he and the executive staff have achieved and the transition of leadership to Nick positions BlackArrow for continued success.”

Troiano, who has been President for the past 5 years, will continue to move forward with plans to further expand the company’s global presence and suite of TV advertising products.

“Dean has been a key part of BlackArrow’s success and he has positioned us well for the future,” said Troiano. “The dynamics of the pay-TV advertising industry are changing and I’m excited to lead BlackArrow into our next chapter of growth.”

About BlackArrow, Inc.
BlackArrow is a leading provider of TV advertising and data solutions. Reaching over 32 million homes and trusted by the world’s largest service providers such as Comcast, Time Warner Cable, and Rogers Communications, the company helps pay-TV industry monetize video delivered to any screen at any time. Through a suite of integrated products, the company helps the pay-TV industry increase revenues by delivering more timely and efficient sales and marketing messages, extend TV services new screens, and gain real-time measurement and audience insights across multiple screens. BlackArrow is privately held, and backed by Cisco Systems (NASDAQ:CSCO), Comcast Ventures, Intel Capital (NASDAQ:INTC), Google (NASDAQ:GOOG), Mayfield Fund, Polaris Venture Partners and Time Warner Cable (NYSE:TWC). The company has offices in New York City and San Jose, Calif.

Nov, 25, 2014