Participation Helps Deliver Linear Segmented Advertising on RDK STBs
NEW YORK, NY – May 17th, 2016 – Cadent Technology, formerly BlackArrow, a leading provider of data and advertising solutions for the pay-TV industry, today announced that it has joined the Reference Design Kit (RDK) Community. Within the community, Cadent Technology, who has previously deployed advertising solutions for on-demand and multiscreen experiences across their 40 million household footprint, will primarily focus on Linear Segmented Advertising that inserts targeted ads into live and time-shifted experiences on the RDK-V (Video) software.
Consumers increasingly view TV programming wherever and whenever they want. The solutions to support these fragmented audiences have become silos to accommodate for each of these viewing platforms, making it difficult to provide consistent advertising capabilities to the content providers and advertisers.
Cadent Technology unifies the advertising experience by enabling a holistic integration approach with standardized interfaces across multiple viewing platforms, such as, QAM, IP, and DVR. Cadent Technology joins over 250 other RDK members comprised of chip vendors, OEM hardware manufacturers, app developers, system integrators, and operators.
“It’s an exciting time to join the RDK community,” says Stephanie Mitchko-Beale, COO & CTO of Cadent. “The RDK’s standardized stack and collaborative methodology help us develop advanced advertising solutions that can be seamlessly integrated into our customers’ existing infrastructure.”
The RDK is a pre-integrated software bundle that provides a common framework for powering customer-premises equipment (CPE) from TV service providers; including set-top boxes, gateways, and converged devices. The RDK was created to accelerate the deployment of next-gen video products and services. It enables TV service providers to standardize certain elements of these devices, but also to easily customize the applications and user experiences that ride on top.
Cadent Technology is working to advance the company’s addressable linear solution which enables pay-TV providers to monetize traditional linear television content with household-level targeting on RDK set-top boxes. Combined with Cadent’s existing solutions for Video On Demand (VOD) for QAM, on-demand content for IP based devices, and mobile/over-the-top (OTT) applications, the company’s addressable linear solution enables advanced advertising capabilities across the full range of viewing experiences.
About Cadent Technology
Cadent Technology, formerly BlackArrow, is a leading provider of TV advertising and data solutions. Trusted by the world’s largest service providers such as Time Warner Cable, Charter, Comcast, Liberty Global, Rogers Communications, and Bright House Networks, Cadent Technology’s solutions reach over 40 million homes. Through a suite of integrated products, the company helps the pay-TV industry increase revenues by delivering more timely and efficient sales and marketing messages, extend TV services to new screens, and gain real-time measurement and audience insights across multiple screens. http://cadenttech.tv
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