DAI and Addressability: Revolutionizing the TV Industry

  • Leveraging DAI in the market today
  • The power behind on-demand audiences and how DAI helps the industry adapt to the new consumer
  • Key use cases and how to broadcasters, studios, advertisers | agencies and customers benefit
  • Leveraging DAI in the market today
  • What’s next for the market: Bringing audience data into the mix and the power of addressable advertising
  • Presenters: Lynette Turnbull: Head of Digital Entertainment Product Management, Virgin Media Nick Troiano: CEO, BlackArrow

    Jun, 03, 2015