Consumers are demanding to watch premium video content on all screens, at any time. Cadent Technology’s multiscreen Dynamic Ad Insertion (DAI) solutions make it easier to deliver advertising to these hard-to-reach, high value audiences and to provide more relevant, timely messages for a better consumer experience across viewing platforms.
In today’s video environment, real-time audience data and insights is vital to move the TV industry forward. Cadent Technology's data solutions make your data actionable and ready for use in core monetization strategies. As providers of the tech that powers advanced advertising globally, we have an intimate knowledge of how to utilize data to maximize your advertising value.
Today’s content delivery agreements often involve complex rules governing which viewers have rights to watch a particular program or sporting event. Content providers need an efficient, programmatic, auditable way to communicate alternate content rules to service providers. Service providers need a way to accept these rules from content providers, execute them across QAM and IP platforms, and report status back to content providers. Cadent Technology’s alternate content solutions provide a standards-based method for communicating schedules between content and service providers. They also offer a scalable, auditable delivery engine that service providers can use to make good on their content delivery obligations.